RESOURCES

White Papers

Hear from the experts. Explore the research shaping identity resolution and audience intelligence and discover why DarkMath's approach is built for you.

THE LIBRARY
Research behind the science
RECORD LINKAGE
Published June 24, 2024

LinkTransformer: A Unified Package for Record Linkage with Transformer Language Models

Arora, et al., 2024
A novel approach for enhancing the performance of large-scale language models by incorporating a fine-tuning technique that leverages task-specific data. This method significantly improves the models' ability to generalize across various tasks, demonstrating superior results compared to traditional fine-tuning methods.
EXPLORE THE ARTICLE →
Visual of how transformers work
ENTITY RESOLUTION
Published March 11, 2024

BoostER: Leveraging Large Language Models for Enhancing Entity Resolution

Li, et. al, 2024
BoostER is a cost effective framework that leverages LLMs to enhance entity resolution by reducing uncertainty in matching records. By using a tailored algorithm and integrating LLM responses, BoostER optimizes the selection of matching questions within a budget, making high-quality entity resolution accessible to small companies and individual users.
EXPLORE THE ARTICLE →
Visual of how transformers work
LOOKALIKE MODELING
Published July 2, 2023

Finding Lookalike Customers for
E-Commerce Marketing

Peng, et. al, 2023
Walmart has developed a deep learning-based system to identify "lookalike" customers for it's e-commerce marketing campaigns, utilizing a two-tower architecture to generate customer embeddings from diverse data sources. This scalable solution enhances marketing reach and aims to increase revenue and customer engagement.
EXPLORE THE ARTICLE →
Visual of how transformers work

Unlock Your Data With DarkMath

Contact our team today