DarkMath products
Three products on one foundation. DarkMatch resolves and embeds your data, DarkMirror turns it into semantic audiences with the activation data to reach them, and DarkAgent curates, deploys and acts on them.
| Product | What it does | What you get | Status |
|---|---|---|---|
| DarkMatch | Resolves, standardizes, dedupes and embeds customer records, making them ready for AI | Resolved IDs with confidence and sources, households, updated contact data, embeddings | Available |
| DarkMirror | Turns deterministic and behavioral data into semantic attributes and builds unique audiences | Semantic audiences with counts, exclusions and activation data such as MAIDs, hashed emails and phones | Pilot |
| DarkAgent | Curates and deploys audiences, and turns data and market context into answers and supported actions | Curated audiences, sourced answers, market comparisons, prepared orders, outcome reports | New |
How the three products work together
Each product hands the next one something it couldn’t build alone. Together they cover the whole customer journey, from raw records to audiences that keep learning.
- Start
Your data
CRM, DMS, web, service and response files.
- DarkMatch
Resolve and embed
- Resolves and dedupes records
- Standardizes names and addresses
- Embeds the data so AI services can use it
You get Clean, AI-ready data
- DarkMirror
Transform and build
- Turns age, CTV viewing and other behavioral data into semantic attributes
- Builds audiences you couldn’t build before
- Carries the activation data: MAIDs, hashed emails, phones
You get Unique audiences, ready to activate
- DarkAgent
Curate and deploy
- Adds customer, response, demand and supply signals
- Customizes the audience on the fly
- Deploys to DSPs, SSPs and other channels
You get Audiences that improve every campaign
- Result
Activation and outcomes
Responses, sales and the evidence to prove them.
The learning loop. Responses and outcomes flow back through DarkMirror’s activation data into DarkAgent, so every campaign trains the next audience.
The foundation: the Cognitive Data Graph
A CDP stores records. The Cognitive Data Graph captures what they mean.
It connects resolved people, households, businesses, vehicles, observed and inferred attributes, events and outcomes. Every connection keeps its source, its time, its confidence and its permitted use, so an answer can always show where it came from and whether it may be used for the job at hand.
DarkMath converts each record into a vector embedding, a numerical description of its meaning, in a 768-dimension space. Records that mean the same thing sit close together even when their text differs. We call the pull that groups them Semantic Gravity: new data settles toward the identity it fits best, and each new record makes the next decision sharper.
Built to complement your stack
- Works alongside your CRM, DMS, CDP or warehouse. Nothing to rip out.
- File upload, SFTP, Amazon S3, Snowflake sharing or REST API
- CSV, JSON and Parquet accepted as is
- Vector-only ingestion when personal data should not leave your environment
- Hosted, in your environment, or dedicated clean room
Start with the product that fits your question.
Most teams begin with a DarkMatch test or a DarkAgent walkthrough on synthetic data.