One customer, one record, across sales, service and the web.
Dealer groups, OEM programs and automotive platforms use DarkMath to unify customer records across systems, read performance against the market and reach in-market households.
What breaks today
Duplicates across systems
The same buyer lives in the CRM, the DMS and the service lane under different spellings, so follow-up, attribution and loyalty all break.
Leads that stall unseen
Qualified shoppers go quiet after a quote, and nobody connects the stall to the inventory that would fit them.
Growth without context
Sales up 8% feels like a win until you see the market grew 14%.
How DarkMath helps
Three products, used in the order your question needs them.
| Product | What it does for you |
|---|---|
| DarkMatch | Unifies CRM, DMS, service and web records into people and households, with vehicles attached. |
| DarkAgent | Answers where you are gaining or losing share, which leads to save and which sources pay, then prepares the campaign for review. |
| DarkMirror | Finds conquest households that behave like your best buyers. |
What an upload looks like
A sample dealer upload of CRM, DMS and inventory files, processed end to end:
| Rows uploaded across 3 files | 25,044 |
| Duplicates removed | 2,169 |
| People matched | 18,456 |
| Additional sales linked to marketing | 412 |
| Activation-ready records | 9,782 |
Synthetic sample values from a demo store. Not a customer result.
Questions teams bring us
- Why does our CRM have so many duplicate customer records?
- How can a dealer group unify customer data across its DMS and CRM?
- Which stalled leads can we still save this week?
- Are we gaining or losing share in our market area?
Automotive questions
Does DarkMath replace our CRM or DMS?
No. It reads from them, resolves and enriches the records, and returns cleaner data and audiences. Your systems stay the systems of record.
Can a single rooftop use it?
Yes. Smaller stores can start with an upload-and-dedupe workflow. Dealer groups and OEM programs typically choose a connected or in-environment deployment.
Does it support OEM programs?
Yes, for OEM-sponsored programs with participating dealers. Any marketing on dealer data requires that dealer’s authorization.
How is vehicle and registration data used?
Only as its license and the Driver’s Privacy Protection Act allow, under the data handling terms of the engagement.
Start with your own records.
Send a sample and get a standard report: duplicates, households, match rate and what we can add.